The latest attempt to combine retail and street culture is Nike Town, which opened at the Triangle Square in Costa Mesa on Saturday. It's part of an ongoing series of high-end locations opening in or near large urban areas around the U.S., where Nike is finding its footing in a new but growing trend of urban outdoor sports wear. The Swoosh logo, which can be found on everything from golf balls to soccer jerseys, is destined to be a symbol of streetwear. It has been compared to Apple's branding, as the company seeks to create a niche in a saturated market that is rapidly becoming a global phenomenon.
The reason that Nike has chosen to open Nike Town in Costa Mesa, CA, is because it's a good fit for its target demographic of young people who tend to be more environmentally conscious, and who are also looking for the kinds of places they can shop and drink without being surrounded by large signs and banners. Sources familiar with the company's demographics say that the average age of Nike's Costa Mesa outlets are just slightly over 20 years. The highest concentration of Nike outlets is located in or near college students. According to previous employer IDS Management Consulting, a major global consulting firm, Nike relies on young people "to drive growth".
There are many ways in which the brand has chosen to tap into this consumer group. It has made its way into popular college student apparel like frilly sports jerseys. It has also launched its own line of sandals for men, women, and children. A keystone of Nike's strategy has been to leverage its association with college athletes, such as Tiger Woods and Michael Jordan, into a media strategy that extends to their clothing and footwear. This translates to young people being able to shop casual clothing that is reminiscent of the sports stars they admire and respect at Nike Town.
Retailers and Nike representatives both speak highly of the educational approach to marketing, particularly on college campuses. Retailers are looking to target students as a market because they are the largest spenders in the school system. Efforts such as offering special promotions and price cuts during holiday seasons help to create a positive educational environment for students, who are then more likely to spend money at the outlets located on their campus.
Just as there is a need for Nike Town among college students, there is also a strong need in the retail sector for outlets that have an affinity for the younger generation. After all, these workers are less likely to unionize and will be open to hiring young inexperienced workers with no established work ethic. With this in mind, businesses must also do their best to recruit from underrepresented groups within society. Companies will be able to create employment opportunities for underrepresented people and give them a fair chance at success. For those who have almost any questions concerning where and the way to work with Student Discount, you can email us with our own web-page. This will boost their morale and increase their overall economy. It will also help them to build relationships with communities that might otherwise be difficult to access.
The Nike Town project is part of a nationwide effort by various companies to improve the way their companies treat their workers. By investing in retail outlets that appeal to the younger generation, Nike is hoping to create more good-paying jobs in areas that need it the most. Many teenagers live in areas where poverty, high crime, and unemployment are all too common. These individuals, just like the people who live in gated communities across the country, need a place to live, work and play. These young people can be a solution to some of America's most difficult problems.
Nike's Nike Town project is just one example of the many changes Nike is making. They are also striving to improve their manufacturing standards to continue producing high-quality goods and reduce their dependence on sweatshops. The company is also committed to finding new ways to attract and retain middle class citizens, something that is especially important in a country as rich as the United States. Many companies face the challenge of finding ways to attract independent workers who are well-paid. Nike hopes to solve this problem by investing in Nike Town and other outlet stores.
Many young people want independent, well-paid work. Many young people want a stable job that pays a decent salary and allows them to live comfortably. High unemployment rates in major cities, coupled with the continuing problems with the global economy, have made it increasingly difficult for people to find gainful employment. In addition to offering jobs in Nike Town and other outlet locations, Nike is also hoping to create more outlet locations in high-inner-city neighborhoods. They hope to bring some hope to the people living in Chicago's south side, where everything seems impossible.